My First 500 People Seminar
27 Feb
My name was called…
I ran up, got the crowd pumped up and then, this was what happened :
Biggest Lessons of the Day :
1) Take some time grounding the presentation
It seems to me that the presenters who sold the most took a whole 30 minutes to create rapport with the audience. They used social proof that are examples of the results that the clients want to create…
And they used stories that engage the audience because it’s THEIR story. The moment they’ve grounded this fully, then the content can start.
2) Content = Value
My uncle told me something that created a paradigm shift for me.
He said,”This is a sales presentation!”
I said, “But people paid to get into this seminar… I feel like I’m cheating them if I don’t give them value now.”
“How much value can you give in 1hr 30 minutes?!” he asked me.
“That’s true…” I thought to myself.
He said, “You want to give so much value now that you miss out on creating a desire for them to get into your program and IRONICALLY you end up not giving them more value you have for them that’s only available in your program.”
“I never thought about it that way…” I said.
I guess, this is one of the ways my limiting beliefs popped up. You know how you’d go to events and they just pitch you their programs.
I call them “pitch-fests” but now I know WHY they do that. They can only help me so much in 1hr 30 minutes. They’ll be able to help me more if I join their program… so their job is to convince me that YES they can help me.
Ironically, I wasn’t against people selling to me at seminars UNTIL the same uncle who created this paradigm shift for me told me wayyy back in 2007 that it’s all a pitch-fest.
Looks like he helped me clean up the mess HE started lol
$37,600 lesson for me… Very expensive but much worth it because it has taught me the importance of giving a sales presentation – HOW MUCH CAN I GIVE IN 1.5 HOURS! They MUST take the next step with me to create a significant impact on their lives… because I can show them the way!
I was there at your seminar and these are my observations on your marketing strategy.
I liked the energy you generated. I loved the way you managed the audience.
- Likability: you were not able to engage the audience
seeing that the target audience was not your intended
one. There was a clear language barrier as well
- Finding humour: You must walk the walk and talk the
talk in your presentation
- Sales pitch: Yes, you ARE able to deliver content
within 1.5 hrs and yet not sound too much like a
salesman or reveal too much about your programme
Case in point : Suria
All in all, good effort bro!
Thank you for the valuable feedback!
I took down the same notes at the debrief…
Will work on these things and get them right!
Like my mentor Mike Litman always says,
“You don’t have to get it right, you just have to
get it going!”
Now, I’ve got some momentum and now’s the
time to FLY! ;)
Saiful!!
You are really awesome! You are the youngest but yet we, the adults got hooked when ran furiously up the stage!
You delivere the message very sharp and strong!
My colleagues,family and I were ‘hypnotised’ by you cos your ENERGY is our BOOSTER!
We will continue to get that ENERGY inherit to us forever!
Long live Saiful and May God Bless, Guide and Protect you to your successful journey!