The Importance of Congruence – Day 7
1 Feb

The word that kept coming up for me today was CONGRUENCE
So I thought, “Why not look it up?” and I found a perfect definition for what it means…
In psychology and NLP (Neuro-linguistic programming), congruence could be defined as rapport within oneself, or internal and external consistency, perceived by others as sincerity or certainty.
Why did this topic come up?
Well it all started because my buddy, who happens to be an amazing copywriter, and I were thinking of names for our brand new program and we got hooked on this title :
“The Dark Arts of Powerful Persuasion”
We had everything planned like how we’re going to wear hoods and disguise ourselves in videos so as to create curiosity and add an element of mystery to it until I realized something…
Nothing about me is “dark”!
If anything, everything about me is the total opposite of “dark”!
Sure, my buddy Melvin could pull it off but I can’t! So we decided to name it :
“The Best Kept Secrets of Powerful Persuasion”
Now, why is it important for us to change the title?
CONGRUENCE.
Let me share with you why this is important financially and how it has
already played out in my buddy’s life and my life.
Melvin’s Situation
After attending T. Harv Eker’s Train The Trainer, Melvin was sold on
the idea that T. Harv’s hard-selling techniques will sell out any program.
So he went back to his MLM company and applied these techniques
or more specifically shouting at people things like “You will NEVER be
financially free if you don’t take action now!” when it came time to close
the deals.
The problem was that Melvin has been speaking normally throughout
the whole seminar.
It’s almost as if he put on a hat that said “CLOSING DEALS” and became
a totally different person altogether – INCONGRUENCE.
This inconsistency was immediately perceived by others as insincerity
or uncertainty because it comes across as very sale-sy.
Hence, his closing actually declined instead of skyrocketing.
My Situation
I experienced something similar to Melvin when I ran my first preview
seminar.
I gave excellent content throughout the two hours and then it came
time to share about my program with the audience.
I immediately reached for the “CLOSING” hat and became a whole
different person who suddenly had a very low tone of voice and
spoke very professionally.
I became the sales professional and almost immediately, I lost everyone.
Not even ONE sale was made that day due to incongruence.
Closing Remark:
On hindsight, I realize this incongruence stemmed from the beliefs
I had about selling – which at that point of time went something like
“I’m taking these people’s hard-earned money!”
It also stemmed from the lack of belief in my product and if it will
work or not which was why I believed that I had to use all the
sales tricks in the hat to get people to buy it.
So, for you to do really well in selling you just have to remember
that selling is essentially just convincing someone that what you
have will give them more in return than what they’ll be paying you.
More importantly, you have to know that the product you’re selling
will work and will help the people you’re targeting. If not, you have
no business selling it – literally!
So, be CONGRUENT, Champs!





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